Founded in Catena di Villorba, towards the end of the 1940′s. The roots of Pinarello can be traced back to the beginning of WW II. This is when, at the age of fifteen, Giovanni Pinarello began making bicycles at the factory of Paglianti.
Despite the increasing demands of a frenetic market we never cut corners when it comes to pure research into new materials, new geometric solutions, new systems, to use in our production process.
For us, research and new concepts are never just “marketing pre-tests”, but rather, true progress and innovation. Everyday, we test tubes, frames, forks and components on the roads that surround us, testimonial sites of legendary feats, from Montello to the Dolomites. If they withstand our relentless tests, they are then passed onto champions and then onto you. This is the only way we can be sure that we are offering you the very best.